PRIVACY POLICY | DATA PROTECTION DECLARATION
1. Introduction
We would like to use the information below to provide you "data subject" with an overview of our processing of your personal data and your rights under data protection law. It is generally possible to use our website without entering personal data. However if you wish to make use of special services offered by our company through our website it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing we will generally obtain your consent.
Personal data such as your name address or email address is always processed in accordance with the EU General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to the "Ströbel GmbH". The aim of this Privacy Notice is to inform you about the scope and purpose of the personal data we collect use and process.
As the data controller we have implemented numerous technical and organisational measures to ensure the most complete possible protection of the personal data processed via this website. Nevertheless Internet-based data transmissions can in principle have security gaps so that absolute protection cannot be guaranteed. For this reason you are free to submit personal data on alternative ways such as by phone or by post to us.
2. Data controller
The data controller as defined by the GDPR is:
Ströbel GmbH
Mühlsteig 31-33
90579 Langenzeen
Deutschland
Data controller’s representative: Rainer Ströbel
3. Data protection officer
You can reach the Data Protection Officer at the address mentioned above with the addition of “Data Protection Officer” or by email at datenschutzteam@rb-c.de. For any questions or suggestions regarding data protection you can contact our Data Protection Officer directly at any time.
4. Legal basis for processing
Art. 6 (1) lit. a) GDPR (icw § 25 (1) Telecommunications Digital Services Data Protection Act (TDDDG) (formerly TTDSG)) serves our company as the legal basis for processing operations where we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the performance of a contract to which you are a party as is the case for example with processing operations that are necessary for the delivery of goods or the provision of another service or consideration the processing is based on Art. 6 (1) lit. b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures for example in the case of enquiries about our products or services.
If our company is subject to a legal obligation by which the processing of personal data becomes necessary such as for the fulfilment of tax obligations the processing is based on Art. 6 (1) lit. c) GDPR.
In rare cases the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case for example if a visitor were to be injured on our premises and as a result their name age health insurance data or other vital information had to be passed on to a doctor hospital or other third party. In this case the processing would be based on Art. 6 (1) lit. d) GDPR.
Finally processing operations could be based on Art. 6 (1) lit. f) GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the protection of a legitimate interest of our company or a third party provided that the interests fundamental rights and freedoms of the data subject do not overweigh. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European law. In this respect the legislature took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Sentence 2 GDPR).
5. Disclosure of data to third parties
Your personal data will not be conveyed to third parties for purposes other than those listed below.
We will only share/convey your personal data with third parties if:
1. you have given us your express consent to do so in accordance with Art. 6 (1) lit. a) GDPR,
2. the disclosure is permissible in accordance with Art. 6 (1) lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
3. in the event that a legal obligation exists for the disclosure pursuant to Art. 6 (1) lit. c) GDPR, as well as
In the context of the processing operations described in this privacy statement, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent can serve as the legal basis for the transfer to third countries in accordance with Article 49 (1) a) of the GDPR. This sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 of the GDPR.
Your personal data will not be conveyed to third parties for purposes other than those listed below.
We will only share/convey your personal data with third parties if:
1. you have given us your express consent to do so in accordance with Art. 6 (1) lit. a) GDPR,
2. the disclosure is permissible in accordance with Art. 6 (1) lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
3. in the event that a legal obligation exists for the disclosure pursuant to Art. 6 (1) lit. c) GDPR, as well as
4. this is legally permissible and necessary according to Art. 6 (1) lit. b) GDPR for the processing of contractual relationships with you.
In the context of the processing operations described in this privacy statement, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Article 49 (1) a) of the GDPR may serve as the legal basis for the transfer to third countries. This sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Article 45 of the GDPR.
6. Technology
6.1 SSL/TLS-encryption
This site uses SSL or TLS encryption to guarantee the security of data processing and to protect the transmission of confidential content such as orders login data or contact enquiries that you send to us as the operator. You can recognise an encrypted connection by the fact that the address bar of the browser contains a "https://" instead of a "http://" and by the lock symbol in your browser bar.
We use this technology to protect your transmitted data.
6.2 Data collection when visiting the website
If you only use our website for informational purposes if you do not register or otherwise provide us with information or do not give your consent to processing that requires consent we only collect data that is technically necessary for the provision of the service. This is regularly data that your browser transmits to our server (in so-called "server log files"). Our website collects a series of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded:
1. browser types and versions used,
2. the operating system used by the accessing system,
3. the website from which an accessing system accesses our website (so-called referrer),
4. the sub-pages accessed via an accessing system on our website,
5. the date and time of access to the website,
6. an abbreviated internet protocol address (anonymised IP address) and,
7. the Internet service provider of the accessing system.
When using this general data and information, we do not draw any conclusions about your person. This information is rather required to:
1. deliver the contents of our website correctly,
2. optimise the contents of our website as well as to advertise it,
3. ensure the permanent operability of our IT systems and the technology of our website, and
4. provide law enforcement authorities with the information necessary to prosecute in the event of a cyber-attack.
This collected data and information is therefore statistically analysed and further analysed by us with the aim of increasing data protection and data security within our company to ultimately ensure an optimum level of protection for the personal data being processed by us. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.
The legal basis for data processing is Art. 6 (1) lit. f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.
6.3 Cloudflare (Content Delivery Network)
Our website uses functions from CloudFlare. The provider is CloudFlare Inc. 665 3rd St. #200 San Francisco CA 94107 USA.
CloudFlare offers a globally distributed Content Delivery Network with DNS. Technically the information transfer between your browser and our website is routed via CloudFlare's network. CloudFlare is thus able to analyse the data traffic between users and our websites for example in order to detect and ward off attacks on our services. In addition CloudFlare may store cookies on your computer for optimisation and analysis purposes.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies the functionality of this website may be limited.
We have concluded a corresponding agreement with Cloudflare on the basis of the General Data Protection Regulation (GDPR) for commissioned processing or in accordance with the EU standard contractual clauses. Cloudflare collects statistical data about visits to this website. These include: Name of the accessed website file date and time of access amount of data transferred notification of successful access browser type and version the user's operating system referrer URL (the previously visited page) IP address and the requesting provider. Cloudflare uses the described log data for statistical evaluations for the purpose of the operation security and optimisation of the offer.
If you have consented to Cloudflare being used the legal basis for the processing of personal data is Art. 6 (1) lit. a) GDPR. In addition we have a legitimate interest in using Cloudflare to optimise our online offer and make it more secure. The corresponding legal basis for this is Art. 6 (1) lit. f) GDPR. The personal data will be retained for as long as they are required to fulfil the purpose of the processing. The data will be deleted as soon as they are no longer required to achieve the purpose.
This US company is certified under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information and Cloudflares privacy policy can be found at https://www.cloudflare.com/privacypolicy/.
6.4 Hosting by All-Inkl
We host our website at ALL-INKL.COM - Neue Medien Münnich Inh. René Münnich Hauptstraße 68 02742 Friedersdorf (All-Inkl).
When visiting our website your personal data (e.g. IP addresses in log files) are processed on the servers of All-Inkl.
The use of All-Inkl is based on Art. 6 (1) lit. f) GDPR. Our legitimate interest is the high-performance provision of our website.
We have concluded a corresponding agreement with All Inkl on the basis of GDPR for commissioned processing. This is a contract required by data protection law which ensures that All-Inkl only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.
Additional information and All Inkl`s privacy policy can be found at: https://all-inkl.com/datenschutzinformationen/
7. Cookies
7.1 General information about cookies
We use cookies on our website. Cookies are small files that are automatically created by your browser and stored on your IT system (laptop tablet smartphone or similar) when you visit our website.
Information generated from the specific device used is stored in cookies. This does not mean however that we will gain immediate knowledge of your identity.
The use of cookies helps us make it more convenient for you to use our website. For example we use session cookies to detect whether you have already visited individual pages on our website. These are erased automatically when you leave our website.
In addition we also use temporary cookies to optimise user-friendliness which are stored on your end device for a specific period of time. If you visit our site again to use our services it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.
We also use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.
7.2 Cookiebot (Consent Management Tool)
We use the Consent Management Tool "Cookiebot" of Cybot A/S Havnegade 39 1058 Kopenhagen Denmark. This service allows us to obtain and manage the consent of website users for data processing.
Cookiebot collects data generated by end users who use our website. When an end user gives consent via the cookie consent tool Cookiebot automatically logs the following data:
- The IP number of the end user in anonymised form (the last three digits are set to 0)
- Date and time of consent
- User agent of the end user's browser
- The URL from which the consent was sent
- An anonymous random and encrypted key
- The consent status of the end user which serves as proof of consent.
The key and consent status are also stored in the end-user's browser in the cookie "CookieConsent" so that the website can automatically read and follow the end-user's consent in all subsequent page requests and future end-user sessions for up to 12 months. The key is used for proof of consent and for an option to check that the consent status stored in the end-user's browser is unchanged from the original consent submitted to Cybot.
The functionality of the website is not guaranteed without the processing. The "CookieConsent" cookie set by Cookiebot is classified as necessary. There is no possibility for the user to object as long as there is a legal obligation to obtain the user's consent to certain data processing operations (Art. 7 (1) 6 (1) lit. c) GDPR).
Cybot is a recipient of your personal data and acts as a processor for us.
Additional information on the service can be found at the following link: https://www.cookiebot.com/de/privacy-policy/.
8. Contents of our website
8.1 Contact support / Contact form
Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f) GDPR. If your contact is aimed at concluding a contract the additional legal basis for processing is Art. 6 (1) lit. b) GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion does not conflict with any legal obligations to retain data.
8.2 Comment function Blog
We offer users the opportunity to leave individual comments on individual blog posts on a blog located on our website. A blog is a portal maintained on a website usually publicly viewable in which one or more persons called bloggers or web bloggers can post articles or write down thoughts in so-called blogposts. The blogposts can usually be commented on by third parties.
If you leave a comment in the blog published on this website details of the time you entered the comment and the username you selected will be stored and published in addition to the comments you leave. Furthermore the IP address assigned by your internet service provider (ISP) is also logged. This storage of the IP address is done for security reasons and in case you have violated the rights of third parties or posted illegal content through a comment you have made. The storage of this personal data is therefore in our own interest so that we can exculpate ourselves in the event of an infringement. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f) GDPR. The personal data collected will not be passed on to third parties unless such a transfer is required by law or serves our legal defence.
9. Newsletters
9.1 Newsletter for regular customers (without registration)
If you have provided us with your email address when purchasing goods or services we may periodically email you offers for similar goods or services to those you have already purchased from our range. In accordance with § 7 (3) of the German Unfair Competition Act (Gesetz gegen den unlauteren Wettbewerb UWG) we do not need to obtain your separate consent for this. In this respect the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f) GDPR. If you have initially objected to the use of your e-mail address for this purpose no e-mails will be sent by us. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. For this you will only incur transmission costs according to the prime rates. Upon receipt of your objection the use of your e-mail address for advertising purposes will cease immediately.
9.2 Marketing newsletter (double opt-in)
On our website you are given the opportunity to subscribe to our company newsletter. What personal data is transmitted to us when ordering the newsletter is determined by the input mask used for this purpose.
We use our newsletter to regularly communicate our offers to our customers and business partners. You can therefore only receive our company’s newsletter if:
1. You have a valid e-mail address and
2. You have registered for newsletter delivery.
For legal reasons a confirmation e-mail will be sent to the e-mail address that you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to verify that you as the owner of the e-mail address have authorized the receipt of the newsletter.
When you register for the newsletter we also store the IP address assigned by your Internet service provider (ISP) of the IT system used by you at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.
The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration as could be the case in the event of changes to the newsletter offer or changes in technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent you will find a corresponding link in each newsletter. Furthermore it is also possible to unsubscribe from the newsletter mailing directly on our website at any time or to inform us of this in another way.
The legal basis for data processing for the purpose of sending newsletters is Art. 6 (1) lit. a) GDPR.
9.3 Newslettertracking
Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel the company can see if and when an e-mail was opened by you and which in the e-mail located links were called by you.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation this personal data will be deleted by us. We automatically interpret a withdrawal from the receipt of the newsletter as a revocation.
Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests in the insertion of personalized advertising market research and/or needs-based design of our website.
10. Our activities in social networks
To allow us to communicate with you on social networks and inform you about our services we run our own pages on these social networks. If you visit one of our social media pages we and the provider of the social media network are joint controllers (Art. 26 GDPR) regarding to the processing operations triggered thereby which concern personal data.
We are not the original provider of these pages but only use them within the scope of the options offered to us by the respective providers. We would therefore like to point out as a precautionary measure that your data may also be processed outside of the European Union or the European Economic Area. Use of these networks may therefore involve data protection risks for you since the protection of your rights may be difficult e.g. your rights to information erasure objection etc. Processing on social networks frequently takes place directly for advertising purposes or for the analysis of user behaviour by network providers and we have no control over this. If the provider creates user profiles cookies are often used or user behaviour may be assigned directly to your own member profile on the respective social network (if you are logged in).
The processing operations of personal data described are carried out in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests and the legitimate interests of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to grant your consent to the respective providers to process your data as a user the legal basis for this processing is Art. 6 (1) lit. a) GDPR in conjunction with Art. 7 GDPR.
Since we have no access to these providers’ databases we would like to point out that you would be best placed to exercise your rights (e.g. to information rectification erasure etc.) directly with the respective provider. More information on the processing of your data on social networks and your options for exercising your right to object or your right of revocation (opt out) is listed below for each of the social network providers we use:
10.1 Facebook
(Joint) Data controller responsible for data processing in Europe:
Meta Platforms Ireland Ltd. 4 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland
Privacy Notice (Data Policy): https://www.facebook.com/about/privacy
10.2 Instagram
(Joint) Data controller responsible for data processing in Europe:
Meta Platforms Ireland Ltd. 4 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland
Privacy Notice (Data Policy): http://instagram.com/legal/privacy/
10.3 YouTube
(Joint) Controller responsible for data processing in Europe:
Google Ireland Limited Gordon House Barrow Street Dublin 4 Ireland
Privacy Notice: https://policies.google.com/privacy
11. Social media plugins
We use social media plugins on our website, which may collect data from your browser and transmit it to the provider of the plugin. You can find more details in the privacy policies of the respective plugin providers.
12. Web analytics
12.1 Matomo
We have integrated the Matomo component of the provider InnoCraft Ltd 150 Willis St 6011 Wellington New Zealand on this website. Matomo is a software tool for web analysis i.e. for elicitation collection and evaluation of data on the behaviour of visitors to our websites. Among other things data is collected about the website from which a data subject has accessed a website (so-called referrer) which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. This is used to optimise the website and for cost-benefit analysis of internet advertising.
The software is operated on the server of the controller the data protection-sensitive log files are stored exclusively on this server.
Matomo stores a cookie on your IT system. Setting the cookie enables us to analyse the use of our website. Each time one of the individual pages of this website is called up the internet browser on your IT system is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical procedure we obtain knowledge of personal data such as the IP address of the person concerned which we use among other things to trace the origin of visitors and clicks.
By using the cookie personal information such as the access time the location from which an access originated and the frequency of visits to our website are stored. Each time you visit our website this personal data including the IP address of the internet connection you are using is transmitted to our server. This personal data is stored by us. We do not pass on this personal data to third parties.
These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a) GDPR.
Additional information on the service can be found at the following link: https://matomo.org/privacy/
13. Advertising
13.1 Google Ads (AdWords) Remarketing/Retargeting
Our website uses the functions of Google Ads. We use these to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited Gordon House Barrow Street Dublin 4 Ireland ("Google"). For this purpose Google sets a cookie in the browser of your terminal device which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited.
Additional data processing will only take place if you have granted Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalise the ads you view on the web. In this case if you are logged into Google while visiting our website Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose your personal data will be temporarily linked by Google with Google Analytics data in order to form said target groups.
These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://www.google.com/policies/technologies/ads/
13.2 Google Ads with Conversion-Tracking
We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited Gordon House Barrow Street Dublin 4 Ireland. Google Ads is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.
The purpose of Google Ads is to promote our website by displaying interest-relevant advertisements ads on the websites of third-party companies and in the search engine results of the Google search engine and a display of third-party advertisements on our website.
If you access our website via a Google ad a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired the conversion cookie is used to track whether certain sub-pages for example the shopping cart of an online store system have been called up on our website. Through the conversion cookie both we and Google can track whether a user has reached our website via an AdWords ad generated a turnover i.e. completed or cancelled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via ads i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which you could be identified.
By means of the conversion cookie personal information for example the Internet pages visited by you is stored. Each time you visit our website personal data including the IP address of the internet connection you use is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on these personal data collected via the technical procedure to third parties.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://www.google.de/intl/de/policies/privacy/
13.3 Google Ads with enhanced Conversions
We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited Gordon House Barrow Street Dublin 4 Ireland.
Google Ads is an Internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. The purpose of Google Ads is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.
If you reach our website via a Google advertisement a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired the conversion cookie is used to track whether certain sub-pages for example the shopping cart of an online store system have been accessed on our website. The conversion cookie allows both us and Google to track whether a user who arrived on our website via a Google Ads ad generated a sale i.e. completed or cancelled a purchase.
We use the option of enhanced conversions from Google Ads. For this purpose we transmit personal data collected by us such as telephone numbers or email addresses to Google. This data is matched with event data on Google Ads in such a way to capture more conversions.
Each time you visit our website personal data including the IP address of the Internet connection you are using is transmitted to Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR so that a transfer of personal data may also take place without further guarantees or additional measures.
You can view the privacy policy and further information of Google Ads at: https://www.google.de/intl/de/policies/privacy/ and https://support.google.com/adspolicy/answer/9755941?hl=de&ref_topic=7012636&sjid=9061832235671554201-EU.
14. Plugins and other services
14.1 Google Tag Manager
On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited Gordon House Barrow Street Dublin 4 Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway Mountain View CA 94043 USA.
Through this tool "website tags" (i.e. keywords which are integrated into HTML elements) can be implemented and managed via an interface. Through the use of Google Tag Manager we can automatically track which button link or personalized image you have actively clicked on and can then record which content of our website is of particular interest to you.
The tool also triggers other tags which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level this remains in place for all tracking tags implemented with Google Tag Manager.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://www.google.com/intl/de/policies/privacy/.
15. Your rights as a data subject
15.1 Right to confirmation
You have the right to request confirmation from us as to whether personal data relating to you will be processed.
15.2 Right to information (Article 15 GDPR)
You have the right to obtain information about the personal data stored about you at any time free of charge as well as the right to access a copy of such data from us in accordance with the statutory provisions.
15.3 Right to rectification (Article 16 GDPR)
You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore the data subject has the right to request the completion of incomplete personal data taking into account the purposes of the processing.
15.4 Erasure (Article 17 GDPR)
You have the right to demand that we erase the personal data relating to you be deleted without delay provided that one of the reasons provided by law applies and if processing or further storage is not required.
15.5 Restriction to processing (Article 18 GDPR)
You have the right to request that we restrict the processing of your data if one of the legal requirements is met.
15.6 Data transferability (Article 20 GDPR)
You have the right to obtain personal data relating to you that you provided us in a structured commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by us to whom the personal data was provided provided that the processing is based on the consent pursuant to Art. 6 (1) lit. a) GDPR or Art. 9 (2) lit. a) GDPR or on a contract pursuant to Art. 6 (1) lit. b) GDPR and the data are processed using automated procedures unless processing is necessary to complete a task is in the public interest or is carried out in the exercise of an official authority assigned to us.
Furthermore when exercising your right to data transferability pursuant to Art. 20 (1) GDPR you have the right to have personal data transferred directly from one controller to another provided this is technically feasible and does not impede the rights and freedoms of other persons.
15.7 Objection (Article 21 GDPR)
You have the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Art. 6 (1) lit. e) (data processing in the public interest) or lit. f) (data processing on the basis of the weighing of legitimate interests) GDPR.
This also applies to profiling based on these provisions pursuant to Article 4 Number 4 GDPR.
Should you lodge an objection we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests rights and freedoms or where processing serves the assertion exercise or defence of legal claims.
In individual cases we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes we will no longer process your personal data for this purpose.
In addition you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) GDPR for reasons arising from your particular situation unless such processing is necessary for the performance of a task in the public interest.
You are free to exercise your right to lodge an objection in relation to the use of information society services Directive 2002/58/EC notwithstanding by means of automated procedures using technical specifications.
15.8 Revocation of consent regarding data protection
You have the right to revoke any consent to the processing of personal data at any time with future effect.
15.9 Lodging a complaint with a supervisory authority
You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.
16. Routine storage erasure and blocking of personal data
We process and store your personal data only for the period of time necessary to meet the storage purpose or as required by the legal provisions to which our company is subject.
If the storage purpose no longer applies or if a required retention period expires personal data will be routinely blocked or erased in accordance with the statutory provisions.
17. Duration of storage of personal data
The criterion for the duration of the retention of personal data is the respective legal retention period. Once this period expires the data in question will be routinely erased provided it is no longer required for the fulfilment or initiation of the contract.
18. Version and amendments to the Privacy Notice
This Privacy Policy is currently valid as of: September 2024.
Due to the further development of our Internet pages and offers or due to changed legal or official requirements it may become necessary to change this Privacy Policy. You can access and print out the current data protection declaration at any time on the website under "https://stroebel.de/de/info/datenschutz.html".